MK-0060Pro
Voice of Customer Research Program for B2B Software
MarketingAdvancedText · Claude
Market Research
Prompt
This prompt is part of Pro
Create your free account to open 3 free prompts a day, or go Pro to open this one and the whole library.
Preview: the title, when to use it and the expected output. The prompt text opens with Pro.
When to use
Establish a continuous VoC research program that informs product, marketing, and sales strategy for a B2B software company
Expected output
A complete VoC program with methodology mix, survey instruments, interview guides, feedback taxonomy, reporting cadence, closed-loop process, advisory board, and 3-year maturity model
Tags
market researchvoice of customerB2BNPScustomer feedbackadvisory boardcompetitive intelligence