MK-0197Pro
Multi-Channel Attribution Model for Performance Marketing refinement
MarketingAdvancedText · Claude
Performance Marketing
Prompt
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When to use
Building a multi-touch attribution model to accurately allocate marketing spend across channels and reduce blended CAC for a B2C subscription service.
Expected output
A complete attribution analysis with 5-model comparison, data collection architecture, recommended model with justification, budget reallocation proposal, incrementality testing plan, dashboard specification, review cadence, SQL examples, and Python code snippets.
Tags
attribution modelingperformance marketingchannel optimizationincrementality testingmarketing analytics