Your personal brand in one weekend

Who it is for

For freelancers, consultants and independent creatives who sell services and need to look and sound professional without hiring a full identity project. Ideal if your LinkedIn profile still says what you did two jobs ago.

What you will have at the end

• A minimum visual identity: HEX palette, two free typefaces, photo style and a one-page mini guide.
• Your bio in one line, 80 and 200 words, plus a LinkedIn headline.
• A four-week calendar with three posts a week you produce in three hours.
• An eight-slide illustrated carousel ready to put together in Canva.
• Four LinkedIn prospecting messages and a sheet to track them.

Step by step

1. Step 1

   Saturday morning: your minimum visual identity

   You do not need a complex logo. You need everything you post to look like it comes from the same person, and a short guide to apply it yourself.

   BR-0254Minimum visual identity for your personal brandProOpen prompt →

   What to fill in

   • What you do and who you sell to.
   • Three words you want people to think about you.
   • Brands or people whose style you admire, and why.
   • Where it will be seen: LinkedIn, Instagram, PDF proposals, website.
   • What you already have: photo, logo, colors or nothing.

   What to expect

   Your three words translated into visual decisions, two distinct directions (a four-color HEX palette, two free Google Fonts, photo style and a graphic element), a recommendation, a one-page mini guide with three rules and three mistakes to avoid, and three prompts to generate post references.

   Tip: Pick words a client would use to recommend you ("clear", "on time"), not the ones you would put in your portfolio.

2. Step 2

   Saturday afternoon: your bio in three lengths

   The same story, cut to fit each place: profile, website, proposal or an introduction at an event.

   CW-0254Professional bio in three lengths for service providersProOpen prompt →

   What to fill in

   • What you do and for whom.
   • A result you get for your clients, with a number if you have one.
   • Relevant track record: years, companies, projects, known clients.
   • Something personal that sets you apart.
   • Where you will use it.
   • Three adjectives for the way you talk.

   What to expect

   A line of 20 words or fewer, an 80-word bio and a 200-word one with a short story, each in first and third person. Plus a LinkedIn headline of up to 120 characters and a line to introduce yourself at the start of a proposal.

   Tip: Update your LinkedIn headline and Instagram bio that same day. Whatever stays in a document does no work.

3. Step 3

   Sunday morning: a month of content you can actually keep up with

   No posting every day. Three posts a week, produced in a single three-hour sitting.

   MK-02534-week content calendar for people who work aloneFreeOpen prompt →

   What to fill in

   • What service you offer and to whom.
   • Your main network: Instagram, LinkedIn or TikTok.
   • The format that comes easiest: text, carousel, talking video or photos.
   • What you want the content to do: get messages, bookings or sales.

   What to expect

   Four content pillars with their goal and share, a four-week calendar with three posts a week (day, pillar, format, first-line hook and the idea), one weekly piece that leads to your call to action, the three-hour routine in blocks and how to reuse each piece in another format.

   Tip: Block the three hours in your calendar as if it were a client meeting. If it has no time slot, it does not happen.

4. Step 4

   Sunday noon: your first illustrated carousel

   A carousel that explains something from your specialty is what people save and share. This prompt gives you the copy, the visual ideas and image prompts in one consistent style.

   IL-0253Illustrations for an educational Instagram carousel for service providersProOpen prompt →

   What to fill in

   • Your service: what you do and for whom.
   • The topic: the question your clients ask you most.
   • Your colors and typefaces: paste the mini guide from step 1.
   • The image tool you use: Midjourney, ChatGPT, Ideogram or Canva.

   What to expect

   An eight-slide structure (hook, problem, five steps or ideas and close), the copy for each slide in 20 words or fewer, one visual idea per slide, a fixed style block with one prompt per slide, how to lay it out in Canva or Figma with a grid and the minimum font size for phones, and the caption with three hook variants.

   Tip: This carousel is the first post in the calendar from step 3. Week one is already done.

5. Step 5

   Sunday afternoon: LinkedIn messages that get replies

   With your profile, bio and content ready, you can write to potential clients without your profile letting you down.

   CW-0256Three LinkedIn prospecting messages for solo service sellersProOpen prompt →

   What to fill in

   • What you sell: service and result.
   • Who you are writing to: role, industry and company size.
   • Why that person and why now: something they posted, a job opening, a launch.
   • The proof you have: a case, a number, a similar client.

   What to expect

   A connection request of up to 200 characters with no pitch, a first message of up to 60 words that ends in an easy question, a five-day follow-up with something useful, a message to close the thread on good terms, phrases to avoid, how many messages to send a day and how to keep track in a sheet.

   Tip: Rewrite the "why now" for each person: it is the line that gets replies. Send the first five on Monday.